How to Craft Your Brand Voice to Rise Above the Noise
We’ve all experienced some variation of this: you receive an email or text message, supposedly from someone you know, and something about it just feels off. And that suspicion is triggered by the fact that the message just doesn’t sound right. What’s that all about? How could a piece of writing sound like anything? Well, the fact is when we read written communication—especially from people or brands we feel like we know—our brains assign a voice to it. And, thankfully, many a would-be scammer or
